We have something very special to share. Our friends at Foxtel Group have created an incredible community awareness advertisement for Maddie Riewoldt’s Vision, currently airing on Foxtel.
Featuring patients and family members impacted by Bone Marrow Failure Syndromes, this advertisement will raise awareness of these devastating conditions so that we can continue to fight for better treatments and a cure.
Amy Coote, CEO of Maddie Riewoldt’s Vision said: “Around 160 people are diagnosed with Bone Marrow Failure Syndromes each year and sadly, half will not survive. We’re grateful to Foxtel for helping Maddie’s Vision bring awareness to these devastating conditions, so that we can fight for better treatments and ultimately a cure.”
The campaign was written, developed, and produced by Foxtel’s in-house creative agency, Foxtel Creative. Tim Buhagiar’s concept and direction has resulted in something really special.
Thank you to everyone at Foxtel for all your support to help us #FightLikeMaddie.
Thanks to St Vincent’s Private Hospital East Melbourne and their staff, who provided a room to film in and fantastic support on the day.
And finally, thank you to the patients and families in the Maddie’s Vision community, who provided feedback on the concept and gave up their time to be on camera.
We could never have created such a powerful advertisement without this amazing support.
Fox Creative credits:
Executive Creative Director, Guy Sawrey-Cookson
Head of Production, Anna Stamatatos
Design Director, Sally-Anne Kerr
Creative Director, Tim Buhagiar
Editor, Drew Morrison
Senior Integrated Producer, Celeste Marsden
Production Manager, Ksenia Svistounova
Graphics, Matthew Roberts
Grade, Patrick Van Oorschot
Audio Post Director, Dave Hunter
DOP, Carl Allison
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