Coles customers can get involved in Maddie’s Month by grabbing a specially marked pack of colourful and healthy Flavorite produce included in the promotion during November:
- Vine Ripened Cherry Tomatoes 200g
- Mini Capsicums 175g
- Mini Tomatoes 125g
Maddie's Month
Support patients with Bone Marrow Failure Syndromes and their families this November for Maddie's Month
10 Years of Impact:
Maddie’s Month set to raise $1 Million this November
Flavorite, Australia’s largest glasshouse grower of fresh fruit and vegetables, is donating 15 cents from every pack of specially marked tomatoes and capsicums sold exclusively at Coles supermarkets to Maddie’s Riewoldt’s Vision during Maddie’s Month up to a maximum of $100,000, funding vital research and support for patients and families suffering from Bone Marrow Failure Syndromes.
The impact of Maddie’s Month
Maddie’s Month has made an incredible impact on research, support and outcomes for people impacted by Bone Marrow Failure Syndromes. Some of the achievements include:
- Funding the inaugural Fiona Riewoldt Nursing and Allied Health Fellowship, aimed at improving the treatment of patients with Bone Marrow Failure Syndromes.
- Supporting the launch of the very first Australian Marrow Failure Biobank, to collect and store tissue samples that are critical for research into new treatments for Bone Marrow Failure Syndromes.
- Funding a 3-year research Fellowship at the Peter MacCallum Cancer Institute that focussed on the epigenetic regulators of normal blood development, which made new discoveries in the search for novel treatment avenues.
- Helped Maddie Riewoldt’s Vision provide patients and families across Australia with support and education throughout the various stages of diagnosis and care, including long-term follow up.
Maddie's Month – Supporting patients with Bone Marrow Failure Syndromes
Now in its 10th year of impact, Maddie’s Month is a partnership between Flavorite, Coles and Maddie Riewoldt’s Vision.
Flavorite has successfully donated $900,000 towards finding a cure for Bone Marrow Failure Syndromes. This year we are on track to meet an incredible milestone – a total of $1 million raised through Maddie’s Month over the past decade.
