Dialog Box



Currently under recruitment


Maggie Lynch

Senior Executive Administrator 

Maggie joined the team in September 2018 as Senior Executive Administrator. She has extensive experience in the health sector after a career of 20 years.  Maggie has run her own business in bookkeeping as a BAS agent and recently worked for an entrepreneurial doctor who owns and runs a Skin Cancer Centre and Medical Cosmeceutical business on the Mornington Peninsula.  In the last five years Maggie has studied HR and managed the daily running of each business.  Maggie loves to travel and is passionate about her family and St Kilda.


Ph 0477 003 940

Jodi Crocker

PR Manager

After almost 20 years in public relations, Jodi founded Social Set Media in June 2017 after seven years at, arguably, the biggest show in town – Crown – where she was Head of Media Relations and Social Media for the non-gaming portfolio in both Melbourne and Perth. 

Her portfolio included events, entertainment, restaurants, bars, nightlife, hotels, spas, ambassadors, social and more. Events included the Logies, Australian Open, Grand Prix, Brownlow, AB Medal, Melbourne Food and Wine Festival and Spring Racing Carnival. She was an integral part of the launch for both of Heston Blumenthal’s restaurants, David Thompson’s Long Chim, Johnny Di Francesco’s Gradi and Bludso’s BBQ from Los Angeles.  Her responsibilities included delivery of media relations and social coverage of ambassador roles including Usain Bolt, Danny Green, Li Na, Jesinta Campbell, Melbourne Storm and Sydney Rabittohs.

Combine that with 10 years as a freelance public relations professional specialising in arts and entertainment - theatre, film, comedy and venues, Jodi now proudly represents a range of clients across multiple industries.  Jodi is delighted to join the Maddie’s Vision team to assist with PR, social media and marketing support and has previously held PR positions within Make-A-Wish Foundation, SIDS and Kids Australia.


Dr Simonne Neil

Director of Operations, Centre of Research Excellence in Bone Marrow Biology

Dr Simonne Neil obtained her medical degree from Monash University in 1993.  Simonne has spent the majority of her career applying and utilising her medical knowledge within haematological bio-banking facilities, in both the public and private sector. 

She worked at the Australian Red Cross Blood Service for 15 years as a Medical Officer within the Donor and Product Safety portfolio, a role that included blood and blood product based research projects.  In addition, she has worked with a private umbilical cord blood bank and, more recently, been responsible for overseeing a healthcare company assisting international paediatric patients.  In her spare time she is a consultant writer and editor for a book and film publishing company.


Annabel Banks

Ambassador Liaison

After school and university in Tasmania, Annabel moved to Melbourne in 1996.  She worked in various roles at two leading international hotels.  After 7 years in hospitality she then worked in corporate affairs at the Foster’s Group.

For the past 14 years, she has been full time mum to her three children.  She had also given over 3 years of her time to the Parent’s Association Executive Committee as junior years co-ordinator at one of her children’s schools.

Annabel works at Maddie’s Vision two days a week, assisting with a wide range of jobs.  She has been on the Maddie’s Shield Committee as well as the Bloody Good Dinner organising committee.

Annabel loves being part of the Maddie's Vision team, especially meeting the many people that we come in contact with daily at work.  Annabel also enjoys walking, going to pilates, cooking and traveling with her family.


Mei Ling Yeh

Telehealth Nurse

Clinical Nurse Specialist in Paediatric Oncology

Mei Ling has been working as a paediatric oncology nurse for almost 20 years.  Her focus has been on integrating the delivery of best evidenced based nursing practice and patient-family centred care as part of her nursing care duties.  Mei Ling is passionate in working in paediatric oncology and palliative care; especially in the treatment and nursing management of haemopoietic stem cell transplant (HSCT).  She believes that patient-family centred care can be enhanced by giving due consideration to variation in cultural dynamics that differentiate in sensitivity and understanding.  Sympathising with individuals to improve care should be made a vital part of our healthcare system.

Mei Ling promotes awareness of cultural diversity given her experience in working with patients and families from diverse multicultural backgrounds from around the globe and her own background as a Taiwanese-Australian.

Beside the time with Maddie Riewoldt's Vision, Mei Ling is currently working at the Children Cancer Centre in Royal Children's Hospital Melbourne.


Ph 0477 884 955

Lou Johns

Projects Administrator - Centre of Research Excellence in Bone Marrow Biology 

After 30+ years working in the marketing and advertising sector, Lou brings a wide variety of experience and skills to Maddie’s Vision.  Her Business & Secretarial Diploma lead her into various admin and eventually senior executive roles managing a broad range of consumer advertising, marketing and PR campaigns and events for some of the country’s best known household brands.

About a decade ago, Lou decided her goals in life had shifted and wanted to work for an organisation that was close to her heart and making a difference in the world.  Her step-brother had recently been diagnosed with a blood cancer, multiple myeloma, and not knowing much about the disease Lou dedicated some time to finding out more.  Her research lead her to The Snowdome Foundation and (quite serendipitously) she was introduced to their CEO who subsequently appointed her to assist with the organisation’s various administrative needs. It was in this capacity that Lou was involved in helping the Riewoldt family launch Maddie Riewoldt’s Vision at a Snowdome fundraising event (in 2015).

Lou remained in close contact with Maddie’s Vision and in April 2019 joined the executive team to help organise the inaugural National Symposium on Bone Marrow Failure Syndromes and provide ongoing administrative support to the Centre of Research Excellence in Bone Marrow Biology.

Lou continues to support the Snowdome Foundation as a volunteer member of both their Development Committee and the Snowdome Foundation/Maddie’s Vision ‘Bloody Good Dinner’ organising committee.  She also volunteers her time to assist the Kingston Heath Golf Club create and construct the various communications to its members.  During her spare time, Lou loves to remain fit, play golf, travel (anywhere) and follow the AFL (while patiently waiting for Melbourne to win a premiership in her lifetime!).