Dialog Box



Our team’s passion is personal.

Meeting our mission is critical to people with Bone Marrow Failure.




Nicky Long is a high performance executive with a career spanning the healthcare, pharmaceutical, non-government and not for profit sectors. Nicky has a degree in Nursing, a Graduate Diploma in Marketing and a Masters of Business in Innovation and Leadership. She has worked with major pharmaceutical companies, GlaxoSmithKline and CSL Ltd in managing and marketing several major brands in virology, oncology, anaethesiology and infectious diseases, including National Immunisation Programs and major public health awareness campaigns. She has owned and operated her own small wholesale and retail importing business. Nicky has been a leader in not for profit for the last 10 years (almost 5 years with Maddie's Vision), including past positions as board member of The Royal Women’s Hospital Foundation, The Snowdome Foundation and Soap Aid. Currently, she holds a board position with the Priceline Sisterhood Foundation and is a formal mentor with Mentor Walks Australia program and also the St Kilda AFLW team. 


maggie lynch

Senior Executive Administrator  

Maggie joined the team in September 2018 as Senior Executive Administrator. She has extensive experience in the health sector after a career of 20 years.  Maggie has run her own business in bookkeeping as a BAS agent and recently worked for an entrepreneurial doctor who owns and runs a Skin Cancer Centre and Medical Cosmeceutical business on the Mornington Peninsula.  In the last five years Maggie has studied HR and managed the daily running of each business. Maggie loves to travel and is passionate about her family and St Kilda. 



PR Manager

After almost 20 years in public relations, Jodi founded Social Set Media in June 2017 after seven years at, arguably, the biggest show in town – Crown – where she was Head of Media Relations and Social Media for the non-gaming portfolio in both Melbourne and Perth. 

Her portfolio included events, entertainment, restaurants, bars, nightlife, hotels, spas, ambassadors, social and more. Events included the Logies, Australian Open, Grand Prix, Brownlow, AB Medal, Melbourne Food and Wine Festival and Spring Racing Carnival. She was an integral part of the launch for both of Heston Blumenthal’s restaurants, David Thompson’s Long Chim, Johnny Di Francesco’s Gradi and Bludso’s BBQ from Los Angeles.  Her responsibilities included delivery of media relations and social coverage of ambassador roles including Usain Bolt, Danny Green, Li Na, Jesinta Campbell, Melbourne Storm and Sydney Rabittohs.

>Combine that with 10 years as a freelance public relations professional specialising in arts and entertainment - theatre, film, comedy and venues, Jodi now proudly represents a range of clients across multiple industries. Jodi is delighted to join the Maddie’s Vision team to assist with PR, social media and marketing support and has previously held PR positions within Make-A-Wish Foundation, SIDS and Kids Australia.


dr simonne neil

Director of Operations, Centre of Research Excellence in Bone Marrow Biology

Dr Simonne Neil obtained her medical degree from Monash University in 1993. Simonne has spent the majority of her career applying and utilising her medical knowledge within haematological bio-banking facilities, in both the public and private sector.

She worked at the Australian Red Cross Blood Service for 15 years as a Medical Officer within the Donor and Product Safety portfolio, a role that included blood and blood product based research projects. In addition, she has worked with a private umbilical cord blood bank and, more recently, been responsible for overseeing a healthcare company assisting international paediatric patients. In her spare time she is a consultant writer and editor for a book and film publishing company.


ANNAbel banks

Ambassador Liaison

After school and university in Tasmania, Annabel moved to Melbourne in 1996.  She worked in various roles at two leading international hotels.  After 7 years in hospitality she worked in corporate affairs at Foster’s Group.   

For the past 13 years, she has been full time mum to her three children.  She is on the Parent’s Association Executive Committee and junior year co-ordinator at one of her children’s schools.  

Annabel works at Maddie’s Vision two days a week assisting with a wide range of jobs.  Annabel loves being part of the Maddie's Vision team, especially meeting the many people we come in contact with daily at work.  Annabel also enjoys traveling with her family.


Mei ling yeh 

Telehealth Nurse

Clinical Nurse Specialist in Paediatric Oncology

Mei Ling has been working as a paediatric oncology nurse for almost 20 years. Her focus has been on intergrating the delivery of best evidenced based nursing practice and patient-family centred care as part of her nursing care duties. Mei LIng is passionate in working in paediatric oncology and pallative care; especially in the treatment and nursing management of haemopoietic stem cell transplant (HSCT). She believes that patient-family centred care can be enhanced by giving due consideration to variation in cultural dynamics that differentiate in sensitivity and understanding. Sympathising with individuals to improve care should be made a vital part of our healthcare system. 

Mei Ling promotes awareness of cultural diversity given her experience in working with patients and families from diverse multicultural backgrounds from around the globe and her own background as a Taiwanese-Australian.

Beside the time with Maddie Riewoldt's Vision, Mei Ling is currently working at the Children Cancer Centre in Royal Children's Hospital Melbourne.


 lou johns

 Projects Adminstrator - Centre of Research Excellence in Bone Marrow Biology

After 30+ years working in the marketing and advertising sector, Lou brings a wide variety of experience and skills to Maddie’s Vision. Her Business & Secretarial Diploma lead her into various admin and eventually senior executive roles managing a broad range of consumer advertising, marketing and PR campaigns and events for some of the country’s best known household brands. 

About a decade ago, Lou decided her goals in life had shifted and wanted to work for an organisation that was close to her heart and making a difference in the world. Her step-brother had recently been diagnosed with a blood cancer, multiple myeloma, and not knowing much about the disease Lou dedicated some time to finding out more. Her research lead her to The Snowdome Foundation and (quite serendipitously) she was introduced to their CEO who subsequently appointed her to assist with the organisation’s various administrative needs. It was in this capacity that Lou was involved in helping the Riewoldt family launch Maddie Riewoldt’s Vision at a Snowdome fundraising event (in 2015).

Lou remained in close contact with Maddie’s Vision and in April 2019 joined the executive team to help organise the inaugural National Symposium on Bone Marrow Failure Syndromes and provide ongoing administrative support to the Centre of Research Excellence in Bone Marrow Biology.

Lou continues to support the Snowdome Foundation as a volunteer member of both their Development Committee and the Snowdome Foundation/Maddie’s Vision ‘Bloody Good Dinner’ organising committee. She also volunteers her time to assist the Kingston Heath Golf Club create and construct the various communications to its members. During her spare time, Lou loves to remain fit, play golf, travel (anywhere) and follow the AFL (while patiently waiting for Melbourne to win a premiership in her lifetime!).




Nick is Maddie’s oldest brother. Nick supported Maddie daily through her fight with the Bone Marrow Failure Syndrome, Aplastic Anaemia, and was inspired by her strength and courage. Nick is passionate about delivering on Maddie’s wish of finding a cure as he doesn’t want anyone to endure the suffering Maddie dealt with the last years of her life.

Nick is a former AFL Champion: St Kilda Football Club star forward and longest serving Captain, now a media personality, keynote speaker, brand ambassador and leadership consultant. Away from football Nick is a family man and enjoys time at home with young sons James and William, wife Catherine, his parents Joe and Fiona and brother Alex. Nick is a great cook and foodie, movie buff, and a keen boater and fisherman.


jack riewoldt  

Board Member

Jack is a forward line player and Vice Captain for the Richmond Football Club, with a proud professional and personal involvement working alongside the Saint Kilda Football Club for the biennial 'Maddie's Match' between the two clubs- raising important funds for Maddie's Vision. There's on-field and then there's off-field. As Maddie's Cousin, Jack has an overwhelming sense of pride and admiration for Maddie and her brave fight, and is excited to bring new partners and sponsors to the Vision to keep working toward a cure for bone marrow failure syndromes.

2017 was a busy year for Jack, who not only became a premiership player for his Club, but also married his wife Carly. In his spare time, Jack enjoys renovating and is currently competing a Certificate 3 and 4 in Building and Carpentry. He is also partial to a spot of golf, especially when he can get one up playing against his cousin Nick! 



Director CRE in Bone Marrow Biology & Chair Scientific Advisory Committee

Professor David Ritchie is a Haematologist and Bone Marrow transplant specialist at the Royal Melbourne Hospital. He undertook his medical training and PhD in Immunology at the University of Otago before moving to Melbourne 10 years ago. He is head of the Bone Marrow Transplant Service of Royal Melbourne Hospital. He runs two research laboratories and is involved in all aspects of research into blood and bone marrow conditions. He is the immediate past president of the Haematology Society of Australia and New Zealand and is heavily involved in training young haematologists and medical researchers.



Board Member

Geoff has held the position of Dealer Principal of Mercedes-Benz Brighton for the past 8 years. Geoff's career, spanning over 30 years in the Automotive retail sector has seen him work with brands such as Mazda, BMW and now Mercedes-Benz Brighton, one of Australia's largest and most succesful Dealerships. He holds a position of Director of the Mercedes-Benz Dealer Association, a volunteer role that acts on behalf of all franchised MB Dealers.

Geoff has been a lifelong Saints supporter, since his birth, two days before the Saints 1966 Premiership. Financial and Sponsorship support of St Kilda FC and the various coteries and fund raising efforts over the years, includes the MB Brighton partnership with the Saints Foundation and Re-Imagine Moorabbin.

Over the past 18 months Geoff and MB Brighton have become passionate supporters of Maddie's Vision and have offered their hands to numberous fundraising events.

Geoff, his wife Leanne and daughter Emma live in Beaumaris and enjoy time at their beach house on the Mornington Peninsula. The family enjoys close friends and family with good wine, good food and exciting travel.


Kieran O’Brien  

Board Member

Kieran O'Brien is a partner at DLA Piper, and heads up the Melbourne office Litigation & Regulatory group, the Australian product liability practice, and is International Co-Chair of DLA Piper's Class Actions and Collective Redress Group. Kieran's client focus includes the life sciences (pharmaceutical and medical device companies), manufacturing, sports, food & beverages and insurance sectors. Kieran is also an active participant in DLA Piper's pro bono program.

Kieran is married to Sarah, and they have 3 children (Edward, Phoebe and Lucy), and they all have a Westie named Harry. As a family, they love travel/holidaying, eating out, golf, tennis (any sport really) and the Richmond Football Club (although not necessarily in that order!). 


Amanda Stevens

Board Member

A corporate governance lawyer with over 18 years’ experience, Amanda has held a number of executive leadership roles in federal, state and local government, including three consecutive years as the Mayor of the City of Port Phillip. She is a highly experienced board member serving on numerous boards including chairing the South Melbourne Market for four years, member Audit and Risk Committee City of Port Phillip, member Gasworks Arts Park board, member We Ride, a national not for profit.

Amanda is a passionate St Kilda supporter, she loves spending time with her family, husband Chris, daughters Elizabeth and Georgia and dog Stella. She enjoys traveling, camping, hiking, cooking, reading, movies and enjoying good food and wine with friends and family. 


edward kemp

Board Member

Executive Director - Client Engagement, Evans and Partners

Edward has extensive experience advising high-net-worth individuals, not for profit organisations and family groups and has first-hand knowledge of family businesses, having held several executive and non-executive positions in a fourth generation family business.

He originally joined Evans and Partners in 2010 after a career spanning more than two decades in marketing consulting, manufacturing and heavy industry.

Edward is current Chairman of Maddie Riewoldt's Vision major donor committee, a former director of Cricket Tasmania and former Chairman of the Victorian division of The Primary Club of Australia. He also hosts The Wide Open Road Podcast series focusing on athlete transition to life after sport.

A passionate supporter of community and grassroots causes, Edward is an experienced coach of children's sport - especially cricket and AFL.

He graduated from University of Tasmania with a Bachelor of Arts in Business Administration and Political Science and has a Graduate Diploma of Marketing from Monash University.